Urbanovo.us has been providing clients with creative industrial design services throughout San Francisco and beyond since 2015. With their qualified 30 years, design skills, and creative mindset, every project gets the professional attention it deserves. Whatever your aspirations, they're ready to help bring them to life.

You can find Urbanovo's high quality products listed in Restoration Hardware catalogs. Their industrial design team and engineers have created products for a variety of celebrities, high-end hotels, and inside some of the most luxurious interiors throughout the world.

The work I did for Urbanovo's brand team was to find a way to demonstrate their minimal, opulent, and boutique design studio in the form of a wordmark and icon. My inspiration for the word mark is a derivative of the lighting designs by lead designer and Chief operations officer Kyle Urbaniak that you can view below.

The construct for the wordmark is a combination of minimal shapes and dynamic angles. After the completion of the wordmark, I then collaborated with Urbanovo's in-house designer on the icon and final lock up.