StyleSeat.com/Join is where Professionals learn more about what StyleSeat's platform has to offer. This site has high traffic with top of funnels Professionals and is imperative to differentiate StyleSeat from it's competitors.

The Scope of this project as Senior Experience Designer

• Create a website that involves the new visual brand elements

• Rethink the narrative of 3 core marketing pages including the new brand positioning

• Maintain StyleSeat sign up conversion rates

Wireframes

Early Explorations

The key elements of StyleSeat's brand has been defined (logo, colors, typography, iconography, photography) although there was still plenty of room to explore how these elements work together.

I teamed up with Senior Product and Systems Designer Zach to work on a design system for the ability to use components universally across the entire structure of these sites.

The ability to collaborate on a design system allowed for streamlined workflows and a consistent visual appearance. Components used in these marketing sites are the same as what is currently in our product today.

These sites have been designed in Figma and built in Webflow.

Color System

System Components